A brand that makes the earth move
Morgan Corp.
THE ASK
Morgan Corp. has come a long way from its founding as Morgan Landscaping Company in 1945, evolving into one of the largest heavy construction companies in the Southeast today. In 2016, SLANT was brought onboard to unify and manage their increasingly complex brand in an effort to ensure they stand apart from their competitors while building upon decades of earned trust.
THE OUTCOME
As Morgan Corp’s agency of record, SLANT transformed the company’s brand from a single logo to a fully-formed identity system with a new website and fresh collateral materials all the way to fleet livery and tradeshow exhibits. As a deeply embedded partner in the organization, we’ve also been commissioned to assist the architectural team in the development of a new, state-of-the-art headquarters, slated for completion in 2021.
WHAT WE DID
Brand Identity
Collateral
Website
Marketing Materials
Video Wall Content
Exterior + Interior Signage
Secret Menu Services
BRAND IDENTITY
Through many subtle (and not so subtle) changes and improvements, SLANT has developed the Morgan Corp. brand from a simple logo to an impressive identity system integrated into everything they do – from branded materials to fleet vehicle livery, and even the architecture and interior spaces of their new headquarters building, which opened in 2022.
